Roots & Ramblers is an independent artist management and record company founded on the belief of the importance of allowing the artist to share their story. Led by CEO Alf Olofsson, whose decades of international music industry expertise spans management, booking and all facets of artist development, we combine deep-rooted values with fresh perspectives from our passionate team.

 

As Alf himself explains, “For me, Roots and Ramblers is about taking the time not just to dig deep into the experiences and stories of others, but to show that we are all more connected than we sometimes might feel. Only music has the power to bring people together like that.”

 

By championing artistic freedom and celebrating the unique cultural backgrounds and authentic voices of our artists, including Maryna Krut and Wendy McNeill, we believe that true artistry only really flourishes when creativity meets understanding.